Branding and brand consistency is not just about choosing the right logo and other graphic elements to represent your business. It goes along with customer experience and the way you handle both expected and unexpected circumstances that involve your brand. To put it...
A process is a beautiful thing. It moves a business seamlessly from one step to another, culminating in the achievement of the goal of the process. It follows rules and structure. This is an ideal scenario and in most businesses, a process is not a beautiful thing....