It really is challenging to come up with a unique idea, product or service when launching your business, how are you going to be unique enough to stand out from everyone else? The unique selling proposition, also called the unique selling point is what makes you or...
Branding and brand consistency is not just about choosing the right logo and other graphic elements to represent your business. It goes along with customer experience and the way you handle both expected and unexpected circumstances that involve your brand. To put it...
